INEOS Styrolution equips Samsung’s new range of household appliances with expanded Novodur^® product line

• Samsung selects Novodur^® Xspray for its new range of refrigerators and vacuum cleaners  
• Novodur^® Xspray is an eco-friendly polymer combining excellent paintability for high luminance spray painting and good chemical resistance
• Novodur^® Xspray enables superior metallic appearance in household applications

INEOS Styrolution, the global leader in styrenics, announces today that its Novodur Xspray grade has been selected by Samsung, one of the world’s leading consumer electronics manufacturers headquartered in Korea, for its new range of recently launched refrigerators and vacuum cleaners in Asia.

Samsung approached INEOS Styrolution for an eco-friendly grade that offers excellent paint-ability, ease of processing and superior metallic appearance from high luminance spray. The existing ABS grades available in the market require an additional primer treatment prior to the color and clear coating process to improve the chemical resistance required for high luminance spray.

INEOS Styrolution’s newly developed Novodur Xspray is an ABS alloy that offers good chemical resistance and excellent paint adhesion that is required in high luminance spray painting to achieve the desired superior metallic appearance. The good chemical resistance also eliminates the need for the primer treatment process, hence resulting in eco-friendliness and better cost savings for the customer. Apart from refrigerators and vacuum cleaners, Novodur Xspray can also be used for other household applications requiring a metallic appearance, for instance coffee machines, air conditioner housing and top cover of washing machines.

“In line with the current consumer trend towards premium metallic appearance for household and electronics appliances, we are confident that INEOS Styrolution’s Novodur Xspray will set the benchmark for achieving superior metallic appearance with good chemical resistance in the industry,” says Dr. JungSeop Lim, Chief Engineer, Samsung Electronics.

“Our specialty styrenics help address our customers’ expectations regarding aesthetics, eco-friendliness and costs savings. Complementing our extended range of material solutions, we are excited to collaborate closely with Samsung to provide the best material and best technical service and support throughout the entire project,” says ChiGyu Kang, Global Key Account Manager, INEOS Styrolution.