As a newly formed company, Styrolution, the leading global styrenics supplier, is for the first time participating in the K 2013, the international trade fair for plastics and rubber in Düsseldorf. The company is offering an in-depth look at its innovative product portfolio and company culture. The interactive exhibit features 3D elements and gives visitors the opportunity to learn about how INEOS Styrolution is shaping the future of styrenics by creating products that drive the automotive, electrical and electronics, household, building & construction and healthcare & diagnostics industries.

Roberto Gualdoni, INEOS Styrolution CEO, says: "At the K 2013, INEOS Styrolution will present solutions that address global trends such as mobility, resource efficiency and the rise of age- and wealth-related disease. We will demonstrate firsthand how we work to drive success – together with our customers by featuring product applications that bring true value and a competitive edge across the seven industries we serve. As a company with more than 80 years of experience in styrenics, we are ideally positioned to help customers succeed with innovations that directly impact their business."