New INEOS Styrolution distribution structure in Europe
- Agreements with Albis Plastic and the Ultrapolymers Group are significantly expanded
- The expansion covers both, styrenic specialty as well as standard products
- Agreements with other existing local distributors are not affected
INEOS Styrolution, the global leader in styrenics, announces today the implementation of a new distribution structure in Europe. This new structure, also referred to as the company’s “dual approach”, will give Albis Plastic and the Ultrapolymers Group joint access to most of the European countries.
The agreements give both distributors access to the INEOS Styrolution’s entire specialty portfolio and the company’s standard products. Geographical access slightly deviates for distributing specialties or standard products.
For styrenic specialty products, both distributors have access to all EMEA countries with the exception of Malta, Israel and the sub-Sahara Africa.
For standard products, the agreement covers all European countries.
Mark Beitz, VP Business Management Styrenic Specialties EMEA, welcomes the new agreement: “I am looking forward to working with two strong partners in the region. Our customers will benefit from the new structure and our partners’ expertise.”
Jens Kathmann, VP PS, Standard ABS EMEA, adds: “With this new cooperation agreement we completed our strong European distribution line-up for INEOS Styrolution’s standard products.”This agreement does not affect existing distribution agreements with other local distributors.